Document Distinguishing from Competitor Products
Brands enable the differentiation of products, serving as a document that distinguishes the goods and services produced by businesses from those of competitors. The Turkish Patent Institute, upon completion of the necessary procedures, secures the product and service by documenting it with brand registration. This ensures the brand can be used safely.
Almost any sign, including personal names and words, can become a brand, and the registration process is initiated by an agent at the trademark office.
Reviewed Brand Conditions
If the brand meets the conditions reviewed by the Turkish Patent Institute, it is registered. Brand registration prevents others from using the brand you have chosen and allows you to pursue all legal remedies in case of trademark infringement. Registering the brand through an agent ensures the brand owner is correctly informed, preventing loss of rights. Brand registration begins to protect the brand immediately upon its completion.
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