Brands Determine Choices.
A brand, in its primary sense, is the signature and identity card of a product. A brand is the name, mark, and symbol that distinguishes a product from others. The brand determines the choice a consumer makes when reaching for a product on the shelf. The way to ensure the consumer can make this choice is to become a brand, and more than that, to register that brand.
Brand registration is the approval by official authorities of the trust reflected by the brand between the producer and the consumer. Therefore, it is important for both the producer and the consumer.
Legal Initiatives...
It establishes a bond of trust between the producer and the consumer. After the producer registers their brand, they can take any legal action against those who use their brand. The brand registration process is carried out by the Turkish Patent Institute. Following the application made to the institute, experts conduct research on the product. If the brand is eligible for registration as a result of the research, it takes its place in the market within the borders of the country where it is registered as a registered brand.
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